Company
We've done this before.
And won.
Three co-founders. Six decades of combined experience across the full stack of TV advertising — from the buy side, the sell side, and the infrastructure underneath.
Sandro Catanzaro
Co-Founder
Co-founded dataxu and shaped its $150M acquisition by Roku. Co-inventor of its core real-time optimization algorithm. Two decades influencing CTV advertising strategy from dataxu to Roku, PubMatic, and The Trade Desk.
Co-founded dataxu in 2007 and was a member of the team negotiating its $150M acquisition by Roku. At dataxu, he launched the product team and later the innovation team, where he created and executed the company's TV strategy — the initiative that drove the Roku acquisition. He co-invented the real-time optimization algorithm at the core of dataxu's technology, derived from original research commissioned by NASA to the MIT AeroAstro team, of which he was a member. Previously at The Trade Desk, he led Deal Desk and the PDP API; at PubMatic, he led CTV and header bidding; at Roku, he led products for publishers, and devised and implemented Roku's proprietary header bidding solution with all North America CTV publishers. A frequent speaker at Cannes Lions, DMEXCO, and CES, his perspective on the future of marketing has been influencing the industry for two decades.
Fan Wu
Co-Founder
Former CTO of Column6, where he scaled a CTV ad server to tens of billions of daily ad requests and supported its acquisition by DigitalReef. Led engineering for Acxiom Real Identity and built Allant’s TV SaaS platform from the ground up. Two decades building ad tech platforms across CTV, identity, ad serving, and data infrastructure.
Fan Wu is Co-Founder of Momentiv and a veteran ad technology executive with over 20 years of experience building and scaling platforms across connected TV, identity, and the data infrastructure powering modern advertising. He has led product and engineering organizations from zero-to-one buildouts through large-scale operations, turning complex technology into revenue-driving businesses. His experience spans ad serving, SSPs, identity resolution, audience activation, real-time decisioning, privacy-safe data architecture, and cloud-native modernization.
Most recently, Fan served as CTO of Column6, a CTV ad server and monetization platform, leading product and technology development during strong growth and scaling the platform to tens of billions of daily ad requests. He migrated from collocated infrastructure to AWS with zero downtime, modernized the platform to a cloud-native architecture and infrastructure-as-code, and introduced continuous-release practices and full-stack team ownership. He drove early adoption of AI-assisted development, using AI tools to accelerate delivery and streamline processes. Under his leadership, the business improved delivery velocity, strengthened resiliency, and materially reduced infrastructure costs. Column6 was acquired by DigitalReef in 2022.
Adam Markey
Co-Founder
16 years building CTV advertising infrastructure at dataxu, Roku, and The Trade Desk. Led the product side of dataxu's $150M acquisition by Roku and drove 45% average annual revenue growth at OneView.
Spent 16 years building the infrastructure that powers modern internet and TV advertising, working both sides of the buy-sell divide. Joined dataxu in 2010 as one of its early technology and product leaders, pioneering products in mobile, video, and cross-device, then built its TV product in 2016 — dataxu's fastest-growing line of business. Led the product side of dataxu's acquisition by Roku for approximately $150M in 2019. At Roku, he relaunched the platform as OneView, drove 45% average annual revenue growth from 2020 to 2023, and built the team that transitioned it into Roku Ads Manager. He launched the Prime Reach Guarantee and the Roku Advertising Watermark, an industry-first approach to preventing CTV ad fraud. At The Trade Desk as Product Director of Supply Quality and Valuation, he launched News Navigator — contributing over $100M in incremental spend to news publishers in 2025 — and managed bidding infrastructure handling more than 20 million queries per second globally. A regular speaker at AdExchanger's Programmatic I/O, Streaming Media West, and the MMA SM2 Innovation Summit, with bylines in Ad Exchanger, Ad Age, Broadcasting & Cable, Business Insider, and Digiday.